Erika Flores | Momentum

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LAGOS Berlin @ MOMENTUM AiR

ARTIST RESIDENCY

Erika Flores

WEB – INSTAGRAM

15 December 2023 – 15 January 2024

ARTIST BIO

Born in the heart of Mexico City and raised by a lake in its lush, nature-rich outskirts, Erika was shaped early on by beauty, contrast, and imagination. Now based in Switzerland, she bridges worlds as both a visual artist and international executive—merging vision with wisdom, and strategy with soul.

Zohari means splendor and imagination from the heart—an extension of her personal journey and spirit language.

Erika creates experiential large-scale commissions embodied in immersive art and murals that blend abstract expressionism, ancestral memory, and sacred presence. Her creative process is hands-on, intuitive, and often co-creative—offering art that invites bending constructed ideas on creativity, emotional resonance, and transformation.

As an international business executive, she has led commercial growth strategies for over two decades in consulting and leadership development across Latin America, the U.S., Australia, and Europe. Art, however, has always been her inner compass—from early life inventions in glass featured in national newspapers in Mexico to luxury limited-edition art-jewelry collections she personally designed to curating and promoting world-renowned contemporary photographers and painters—always guided by a deep respect for artistic originality and integrity.

In 2014, Erika enrolled at the Kansas City Art Institute (KCAI)—a turning point that revealed her creative nature eminently resisted academic frameworks, longing instead to reveal her own personal truth from inner alignment. After years abroad, in 2019 she returned home and moved to Valle de Bravo—a mystical lake-forest region in central Mexico. There, her reconnection with nature sparked a profound personal transformation, laying the foundation for her professional artistic journey to unfold.

In 2021, Erika began painting as a tribute to her conduits of light and sacred creativity—her heart and soul—conduits of light and sacred creativity. This initial work soon led to large-scale private commissions in Mexico City and Munich, where her intimate immersive, co-creative art experiences with families and collectors gave life to center art pieces in collectors homes, soon gaining recognition for their originality, unique collective yet intimate creative process and transformative nature. This early success prompted an invitation to MOMENTUM–LAGOS Residency at Kunstquartier Bethanien in Berlin, followed by EMOTIONS—a solo debut in Mexico City, where she exhibited 50 original works spanning abstract expressionism, impressionism, and minimalism.

Erika now lives and works between Munich, Germany and her home atelier in the Drei Weieren lake district of St. Gallen, Switzerland, alongside her husband—whose family carries a strong artistic lineage in Munich—and their beloved pets. Zohari’s creative expansion continues to evolve through personal exploration and commissioned works—whether co-created as deeply personal experiences or conceived solely in her studio to reflect the collector’s aesthetic vision.

ARTIST STATEMENT

Zohari paintings—a living encounter. Large-scale abstract works are not simply visual compositions but energetic portals: multi-layered, multi-textured, and emotionally alive. Each piece once created embodies the unseen— holds memory, essence, and deeper emotional truth in color and form.

What separates her creative practice is not the original concept or fluid technique, but sacred intention. Every painting begins with a meditation before The Zohar—a mystical Hebrew text from which her artistic name is drawn, that speaks to her guiding ethos: to bring forth light and inner truth through artistic creation where the love energy from the heart becomes the spiritual thread woven into each brushstroke.

Zohari’s work is not is about communion—a ceremony of trust, presence, and surrender to the creative source that lives in all of us. Her paintings belong to emotional moments of presence and personal legacies.

Whether the commission marks a transition, celebrates a legacy, or anchors a collective vision, each work is tailor-made by each interaction—rich in feeling, layered in meaning, and charged with personal essence.

Zohari Art is a love memory infused with Light that celebrates the joyful spirit of a sacred place and the people who inhabit it.

ART PROCESS

Zohari’s creative practice centers on deeply personal, in-situ commissions developed through an immersive co-creative process with individuals, families, and communities. Each journey unfolds within the client’s home, which becomes both studio and sacred container—a living space transformed into a sanctuary for presence, dialogue, and shared transformation.

Every commission begins with a discovery phase: an intimate exploration of the client’s “why.” Through rich conversations about personal stories, emotional resonance, and the psychology of color, a unique conceptual direction and personalized palette emerge. Together, artist and client explore 15–20 tactile materials—ranging from acrylics, water, and natural pigments to marble dust, sand, and stone—bringing multidimensional textures and meaning to the work.

As the painting process begins, the client is invited into the creation—physically, emotionally, and spiritually. Their gestures, presence, and energy are essential, becoming part of the soul of the piece. The atmosphere flows between movement and stillness, laughter and contemplation. There are moments of active co-creation, and others of deep silence where the artist retreats inward to listen and translate the unseen into form.

The final unveiling is often a profound experience. Clients frequently spend 40 minutes to over an hour with the finished piece—moved by the recognition of themselves in the work, feeling seen, reflected, and energetically held. It is more than a painting; it is a living mirror of their essence.

Munich In-situ commission

Coral-Garden, 2023, mix media on linen, 100 x 250 cm